Curves and Edges as the name suggests brings uniquely designed flattering outfits to embrace your every curve and edge! The brand itself is created to provide for the untapped Sri Lankan plus size women who have been feeling abandoned for the good past decades struggling through what’s available in the market and making Hobson’s choices. It’s been always taken great care of the skinny to average body types. Even though there were plus size fashion oriented retailers out in the market time to time, providing COMFORTABLE and TRENDY fashion at an AFFORDABLE price consistently seems came to a frailty.
Travelling by public transportation in Sri Lanka is challenging for women no matter what age they are and what era they live in and their attire should be COMFORTABLE and at the same time be COMMENDING and BEFITTING. Warm to burning climate throughout the year all around the country enables women despite their body type to wear any dress throughout the year without limiting to predicated materials.
Curves and Edges in par with the major shifts of the fashion industry occurring currently, always puts effort to fetch new styles pertinent to the Sri Lankan social and cultural norms and socio-demographic reality of the potential customers. Fashion industry being exhausted to follow quality and robustness due to the growing number of fashion influencers and the fast fashion retailers lures people to buy at least one fashion garment every other week. Social media has turned the table which is why fashion garment suppliers have become remiss about the quality over quantity and customers are reluctant to post more than one picture on social media wearing the same dress. Fashion retailers are popping out faster than mushrooms these days, social media being the major influencer. Yet majority of these are still immune to plus size fashion necessity in Sri Lanka.
C&E comes to play bridging the gap between the fashion industry and the plus size fashion demand in Sri Lanka.
Embracing Curves and Edges!
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